HYPER TARGETED EMAIL MARKETING CAMPAIGNS FOR REALTORS

There’s plenty of data to back up the benefits of email marketing campaigns.

91% of US adults like to receive promotional emails from companies they do business with (according to MarketingSherpa) and email is almost 40 times more effective than Facebook and X.com (Twitter) combined in helping businesses acquire new customers.

An email campaign can be deployed within 7 days.

Here's what the process entails:

>Submitting and processing a count request to determine available email records and to build a distribution file

>Developing an HTML email creative file

>Entering campaign details including scheduling

>Testing the email

>Pending approval of the test email deploying the live campaign

First and foremost, clients are welcome to share their email lists in excel spreadsheet format.

REALESTATEDR ENSURES THAT ANY AND ALL DATA PROVIDED BY CLIENTS IS SAFE AND SECURE AND WILL NEVER BE SHARED WITH ANYONE NOT AUTHORIZED BY THE CLIENT.

REALESTATEDR PLEDGES TO NEVER UTILIZE DATA PROVIDED BY ITS CLIENTS FOR ANY PURPOSE OTHER THAN THE SPECIFIC, EXPRESS INTENT PROVIDED BY OUR CLIENTS.

If our clients do not have their own email data, RealEstateDr also utilizes Data aggregators such as Acxiom®, InfoUSA® and other resources which align email addresses gathered from surveys, questionnaires, product registrations, and print and electronic subscriptions.

Our team may also aggregate data from sources such as PropStream® and/or PropertyRadar® as well.

MAKE SURE TO INQUIRE ABOUT HOW OUR TEAM CAN CRAFT SPECIFIC TARGET LISTS FOR YOUR BUSINESS NEEDS.

Promotional emails can be delivered to subscribers 1-4 times within a given week as long as the information is relevant and updated between messages delivered.

Email inbox deliverability software is utilized; and best practices for message delivery are adhered to, including:
>File weight
>Time of day
>Day of week
>Graphics-to-text ratios
>Length and content of subject lines
>The number of links embedded in email creatives

All of these exhaustive and comprehensive measures are employed with each campaign in order to ensure optimization of deliverability.

Targeted email can be up to 10x more impactful as 4 out of 5 traditional mailer pieces are disposed of before being read.

Furthermore, email marketing provides tracking capability (via tracking pixel files or Google Analytics) which cannot be achieved with direct mail.

Lastly, from design to production to delivery, direct mail and printing costs can range anywhere from $0.05 to $5.00 and beyond per direct mail piece, depending on the type, size, and other factors, according to ConquestGraphics®.

Compare this to email which can be deployed at roughly $0.03 per message.

Processing and delivery of email campaigns can be achieved within one week compared to upwards of three weeks for direct mail.

Yes, there are specific industries, goods, and services that cannot be promoted or have a purchase initiated online.

This is primarily because spam filters will be triggered by domestic and international oversight groups.

Prohibited topics include (but may not be limited to):
>Alcohol
>Tobacco
>Pornography
>Guns & ammunition
>Marijuana & cannabis related products
>Gaming & casinos and other potentially questionable content

Thankfully, Real Estate is not included!

Yes, BUT.

Please consult your Account Administrator for additional details.

Typically, we DO NOT send email blasts to a client’s list because the recipients on such lists may not have not opted-in to receive promotional emails from our organization.

So, the possibility does exist that a client's email list may be utilized, if it does comply with our stringent criteria.

Also, as this medium is an effective reach extension tool to engage new customers, if we are not able to utilize a client's list, it may still be uploaded and serve as a suppression file purging duplicates between lists of email records.

Engagement will be monitored via a hard count of opens and clicks of an email campaign, the broader the open and click rates, and itemized clicks to each link embedded in a creative, the higher the possibility becomes of success.

This data is made available to clients.

Emails can be sent throughout the United States and written in any language.

Our clients will have the finalized content sent to them prior to the commencement of their campaign for approval and/or revisions.

Yes!
RealEstateDr is certified under the EU-US and Swiss-US Privacy Shields, which means they transfer and protect the personal data from the EU and Switzerland consistent with the requirements of the Privacy Shield program, governed by the Federal Trade Commission and approved by the EU Commission.

RealEstateDr boasts a 97% deliverability rate!

Open and click-through rates are all dependent on the content, quality, timing, and lists.

While there are no guarantees, clients may rest assured our team of experts will work diligently to optimize outcomes.

A real estate CRM drip campaign is a series of automated messages, or even automated campaigns in the form of emails, texts, or print, that are sent to potential clients over a set period of time. 
The goal of a drip campaign is to nurture leads and build trust with them by providing valuable information. 

Here are some benefits of real estate drip campaigns: 

• Hands-off marketing

Once the campaign is set up, it can be automated, allowing you to focus on other tasks. 

• Reduced sales funnel leakage

Consistent contact with leads can help reduce the number of leads that fall out of the sales funnel. 

• Low bounce rates

Drip campaigns can help keep bounce rates low, which indicates that your content is reaching your leads. 

Here are some tips for creating a real estate drip campaign:

• Define your goals and target audience
• Create a welcome email series
• Set up a referral drip campaign
• Optimize your email content
• Schedule your emails for maximum impact
• Track your results and adjust your strategy